Fuelling the Future of College Athletics
Welcome to AthleteRegistry.org
Thank you for joining the Athlete Registry. This first of its kind national registry is powered entirely by voluntarily contributed information from current and former four-year college athletes across 1,321 four-year schools participating in varsity athletics across the United States. The registry is athlete-driven rather than institution-driven. Our purpose is to create a more informed, athlete-centered picture of the landscape of college athletics by empowering the people whose lived experience is the foundation of college sports.
Help Complete the National Picture
If you know other current or former college athletes, regardless of four year university, simply copy and paste the AthleteRegistry.org url through text, WhatsApp, or email today. Each additional current or former athlete registration improves the accuracy of the data and helps ensure collegiate athletics is understood through the athletes who competed in it.
Why the Athlete Registry Exists
College sports are changing quickly. Media partners, conferences, administrators, investment groups, and policymakers increasingly influence the direction of collegiate athletics at a national level. With so many perspectives shaping the future, it is important that the size, diversity, and reach of the athlete community itself is clearly understood.
The Athlete Registry creates a standardized, nationwide view of collegiate athletics through the athletes who experienced it firsthand. Its purpose is simple: provide accurate, athlete-driven data that reflects where athletes competed and how broad the college sports ecosystem truly is.
Explore the Data
As athletes register, the homepage updates in real time with anonymous, aggregated data across sports, schools, states, conferences, and graduation years. You are encouraged to explore the data, compare categories, and check back often as participation grows. The more athletes who join, the clearer the picture of college athletics becomes.
No personal identifiers are ever displayed publicly. Only totals, trends, and anonymous insights appear on the site.
Sponsored by HERO
The Athlete Registry is an initiative sponsored by HERO Fintech. HERO stands for Helping Empower Rewards and Opportunity. HERO is a next-generation fintech platform built and funded by former NCAA athletes that is currently in stealth development in partnership with leading fintech, payments, and AI partners.
HERO began as a solution designed to volunteer additional support to an Olympic sport at a single private university. As development progressed, it became clear what we were building had national relevance across all sports and all universities. The platform's development has now evolved into a scalable solution designed to support all collegiate athletics programs across all four-year institutions.
Registration in the Athlete Registry also reserves your place on the HERO launch waitlist. Each registrant will receive 100 HERO Points in their HERO Wallet upon launch. HERO Points help members achieve tiers that unlock discounts with participating sports brands and early access perks offered through partnered university athletic departments.
Privacy and Control
All personal information collected through the Athlete Registry is securely stored within the HERO platform. Personal data is never sold, shared with third parties, or displayed publicly. Please review our Privacy Policy and Terms of Service for more information.
When HERO launches, you will receive secure access to the platform using the email you registered with. At that time, you may choose whether to opt in or opt out of connecting with teammates and current or former coaches through in-app messaging and related features.
Thank you for your participation,
Ash Huzenlaub
HERO Fintech
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